Logo for « Ma Ville Facile », a city guide app for iOS & Androïd.
The idea was to put into the logo, the usual items and elements used for navigation and geolocation. By playing with the shape of the « M » initial letter, I designed a path with a starting point and a geolocation symbol. This logo had to be understood by users at the first sight.
Moreover, in background, the shade of a city is here to support the concept that the app is for urban users who wants to discover more about a town.